In order to personalize your email, you'll need to find shared interests or connections, recent achievements or professional struggles, or other publicly available information that you can use to form a connection.Ĭreate bulk personalized emails. Get information to personalize your email. After you've found your prospects, it's time to identify the right contact person within the business and find their email address. If you sell products on your WordPress site and are looking to guest post or garner backlinks, your emails should be targeted at website owners.īuild your list. For example, if you're a new entrepreneur looking to build brand awareness, you may want to contact bloggers and influencers who are aligned with your company and ideal customers. These are the companies, organizations, websites, or groups that align with your campaign goal. Each campaign typically follows a standard flow: Once you've identified your goal, it's time to start crafting your outreach campaign. Are you looking to find places to guest post for backlinks? Surveying a target market? Improving customer retention? In my case, I was using email marketing to recruit partners into an affiliate program. The first step in building an emailing outreach campaign is defining your goal. Using the following tools-many of which are intended for use with Gmail-I was able to send over 2,500 personalized email outreaches per month, all while managing my regular job responsibilities. The good news? Personalization increases those numbers pretty drastically.Įven if you're still using Gmail for your outreach, there are tools out there that will help you scale while maintaining the personalization you need for great conversion rates. However, the average open rate of marketing emails is still only 20.81 percent, and the average click-through rate is a meager 2.43 percent. And to accomplish these goals, email has the highest return on investment (ROI)-it's 40 times more effective than social methods for customer acquisition. Growing traffic and converting leads is still one of the top marketing priorities for businesses this year.